Boom Entertainment proudly announces that Joseph Masci has joined the company as Vice President of Creative. 

Joseph Masci -- formerly of Aristocrat, Gimmie Games, and High 5 Games -- has overseen some of the biggest casino hits of the past two decades

In this role, Mr. Masci will oversee the development of Boom’s emerging real-money product line, which will include differentiated casino slot products and unique sports betting games that will be offered across the industry.

Mr. Masci has had a long and distinguished career as a creative leader in the casino gaming industry. His teams have been responsible for creating some of the biggest casino hits of the last two decades, including:

  • Da Vinci Diamonds, Cats, Golden Goddess, Black Widow, Green Machine
  • Madonna, Farmville, Sharknado, Mighty Cash series (includes Elvira, Zorro and Billions)

Mr. Masci was most recently a Principal Director of Creative at Aristocrat. He was previously Chief Creative Officer of Gimmie Games, which Aristocrat acquired in 2018, and Founding Creative Director of High 5 Games.

“Joe is a true creative,” said Stephen A. Murphy, CEO of Boom Entertainment. “His track record speaks for itself. But more than that, he is driven and brilliant, and he will do amazing things here at Boom.”

“I’ve been following Boom’s journey for several years now, and each year I’ve been more and more impressed with what the company was building,” said Mr. Masci. “I joined Boom because of the talent and leadership the company has, and because I’m convinced Boom can be the company that reimagines and redefines iGaming entertainment in the next decade.”

Mr. Masci joins a stacked team of real-money veterans, including VP of Product Thom Ang, GM of Casino Content Deanna Ishikawa, and GM of Sports Betting Products Chris Fargis.

Boom Entertainment recently announced multi-year partnerships with Rush Street Interactive (RSI) and Golden Nugget Online Gaming (GNOG). Boom’s first wave of real-money games will be available for operators by the end of the year.